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TikTok is introducing a new feature that enables them to reduce the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform revealed that it presently contains over 1 thousand million content made with AI.

Trial and Implementation

The update is being tested over the coming weeks before a full-scale release. This shift comes amid a rise in content created by AI, driven by emerging AI video creators.

The Broader AI Trend

It has been noted that almost a tenth of the quickest rising channels on another major platform exclusively feature content made by AI. A considerable share of this material is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is frequently nonsensical or bizarre.

Based on user feedback that many people enjoy content created using AI tools, from AI artwork to science explainers, and we intend to offer the community the ability to see more or less of that, based on their own preferences,” said a platform representative.

Scale of AI Content

The platform shared that there are currently 1.3 billion videos on its network identified as made with AI. Overall, over 100 million media items are added to the service daily, making AI-generated material a relatively small percentage of its total content library.

How to Adjust Settings

Members will be in a position to limit or boost the volume of artificial media they watch by using the content preference option in the application and picking AI-made media. Other topics that currently be modified under the filter cover news, clothing, beauty, and movement.

Content Labeling and Policies

The platform’s guidelines mandate users to label convincing artificially created content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any believable AI video that is without a tag can be removed under its community policies.

Additionally, the app will from now on add an “AI-made” label to content created with its own AI tools, or flagged by an cross-platform project for identifying artificial media. This action is intended to deter users from attempting to evade the disclosure requirement.

AI Literacy Programs

TikTok is additionally launching a $2m educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This program will assist charitable organizations focused on educating programming and robotics.

Content Safety Approach

TikTok has defended its safety measures, amid discussion over proposals to make redundant hundreds of safety staff in the United Kingdom. TikTok is planning to reduce hundreds of positions in its user protection team in London, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.

A senior executive clarified that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by staff. The platform announced a significant reduction in disturbing and violent content handled by human moderators over the past year due to reliance on its automated systems.

“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”